Client Type: Biotech, Pharmaceutical
GW Pharma is a company that develops a portfolio of cannabinoid medicines for the treatment of MS spasticity, cancer pain and childhood epilepsy.
Work: Visual Design, Creative/Art Direction, Assist UX, Mobile, Page Layout
Visit Site: https://www.gwpharm.com/
Client : Five Star Senior Living
The purpose of redesigning the homepage is to make the website and the brand more modern and compelling to the audience. Based on the research and strategy for the brand, the UX and design team reorganized the hierarchy of the sitemap and added some new features to improve the user flow.
Fairy Trail is an urban experience which was created by repurposing a common place objects into something unexpected. It is a creation of a fun interactive system by applying a scavenger hunt idea through these transformed objects. It is intended to deliver pleasant surprises to urban daily life. Additionally, the community will have opportunities to support local charities by feeling good and participating in Fairy Trail adventure that can be fully experienced through Fairy Trail app.
Client: Baystate Financial Charitable Foundation
Baystate Financial Charitable Foundation is an organization that commits to bringing assistance to many lives of children in need within the communities.
Work: Visual design, Art direction, Assist UX, Page layout, Component design solution
As a Digital Production Designer at Mullen Advertising, I mostly worked on animated or static online banners for clients such as Jet Blue, American Greetings and US Cellular.
Novelion is a Pharmaceutical company that develops medicine for rare diseases. The website is focusing on humanizing the brand and vocalizing the voice of the company.
Work: Visual Design, Assist UX and navigation, Mobile, Page Layout
Visit Site: novelion.com
This project is part of a final project that I did for Master of Graphic Design Class at Suffolk University. I developed the concept of Interactive map explores design elements such as grid, type, rhythm, color, etc. I created the map concept with examples that can be used for educational purposes.
1. Digital Production World infographic illustrates some important information that we need to know about digital advertising.
2. This infographic is telling a fascinating history of band-aid from the first time it was invented by Earle Dickson in 1920. Band-aid itself is a small simple yet essential in our daily life. It has transformed to so many different kinds in shape, functional packaging also marketing.
4. Horizon Beverage
Go Run is a web design project which I and my classmates created to help runners picking the right running shoes based on their body type. We, as a team worked on this thoroughly by doing our research, creating personas, building wireframes and designing visual elements for the website. Focusing more on the test page, we selected the questions carefully to deliver 3 recommended shoes result for each user.
As a prototype, we used Adobe Muse as a tool to build this responsive website which can translate smoothly from desktop to mobile.
As a visual designer of this project, I was in charge for the look and feel of the website. First, I created the visual guidelines to determine logo, color palette and the typography.
Given a project to steal an artwork from a prestigious museum? Check! No matter how absurd this thing sound, I did it! The real challenge here was how far can you go with critical thinking combining with UX/UI (plus some advanced gadgets or ninja skills probably) to accomplish the mission.
My partner and I thought of bunch of scenarios here how to break in to the museum, avoid the security camera and security guard, escape plans, etc.
Since all of those scenarios seemed like a dead end for us, we ended up with this idea to just wait the artwork itself to get out from the museum and hijack it while it is apart from the high secure building.
Hustle was a temporary art installation that I did at Boston Interactive work office. Looks like fun? IT WAS!
As a designer, I enjoy creating things with my hands and here is the example.
Check out the video!
Redesigning Chess Life Magazine was challenging yet fascinating. The goal here was turning the "not-so-appealing" magazine to be able to convey a new voice and also be visually engaging.
Heads Up was a project that I created to deliver a message to commuters who take public transportation, such as bus and train on a daily basis. Most of them, try to “kill” time with sleeping, reading, playing games, listening to the music and so on. This funny message on the window is intended to be a reminder for commuters to keep aware of the surrounding.
These posters were created by exploring colors, shapes, typography and hand-lettering.